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KAUFMAN
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EXPERTISE
Growth | Paid Acquisition
Driving growth through strategic paid acquisition across search and social channels. Focused on data-driven campaigns that attract the right audiences, maximize ROI, and turn clicks into lasting customer relationships.
Target Audience & Budget Planning
Target audience and budget were carefully defined to ensure effective campaign performance.
Audience segments were identified based on demographics, interests, and behavior to reach the most relevant users.
Budgets were calculated using CAC (Customer Acquisition Cost) and LTV (Lifetime Value) metrics, then adjusted according to performance insights to maximize efficiency and results.
Audience segments were identified based on demographics, interests, and behavior to reach the most relevant users.
Budgets were calculated using CAC (Customer Acquisition Cost) and LTV (Lifetime Value) metrics, then adjusted according to performance insights to maximize efficiency and results.
SEM Management
Search Engine Marketing campaigns are planned and managed to maximize visibility, traffic, and ROI across Google Ads and other paid platforms. This includes keyword research, ad copy creation, audience targeting, and continuous bid optimization.
Campaigns are monitored closely through analytics and performance data, with A/B testing applied to refine messaging, landing pages, and creative assets.
Integrations with tracking and CRM systems ensure accurate attribution and insights, helping to fine-tune strategies and deliver measurable growth in qualified leads and conversions.
Campaigns are monitored closely through analytics and performance data, with A/B testing applied to refine messaging, landing pages, and creative assets.
Integrations with tracking and CRM systems ensure accurate attribution and insights, helping to fine-tune strategies and deliver measurable growth in qualified leads and conversions.
Paid Social Media Camapigns
Paid social campaigns are developed and managed to boost brand awareness, engagement, and conversions across platforms like Meta, LinkedIn, Pinterest, Quora and others.
Strategy covers audience segmentation, creative direction, ad copywriting, and budget optimization.
Campaigns are continuously monitored and refined through A/B testing, analytics, and pixel tracking, ensuring data-driven adjustments that maximize reach and ROI. Integrations with CRM and reporting tools provide clear insights into performance and audience behavior, supporting ongoing optimization and growth.
Strategy covers audience segmentation, creative direction, ad copywriting, and budget optimization.
Campaigns are continuously monitored and refined through A/B testing, analytics, and pixel tracking, ensuring data-driven adjustments that maximize reach and ROI. Integrations with CRM and reporting tools provide clear insights into performance and audience behavior, supporting ongoing optimization and growth.
Content Strategy | SEO
Focus on boosting organic search through SEO-compliant and platform-adapted content. Website launches, copywriting, production and optimization of landing pages, social media strategy.
SEO-compliant Copywriting
Experienced in crafting SEO-friendly copy that balances user engagement with search engine requirements. Skilled in managing technical SEO — from rankings and performance scores to on-page and off-page optimization — while using third-party tools like Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog to stay aligned with evolving search algorithms. Works closely with engineers to fix code issues, streamline site structure, and boost overall search visibility and performance.
Website Launch&Development
Launch of websites and online stores. Conceptualization, optimization for for smooth performance.
Strong collaboration with designers on more complex projects to ensure a cohesive look and seamless user experience.
Strong collaboration with designers on more complex projects to ensure a cohesive look and seamless user experience.
Landing Page Design
Creating and optimization of high-performing campaign landing pages that drive measurable results. Pages are built with conversion in mind, combining clear messaging, vertical-appropriate design, and data-driven testing to maximize impact.
Continuous optimization through A/B testing, analytics, and user behavior insights ensure each campaign performs at its best and delivers meaningful returns.
Continuous optimization through A/B testing, analytics, and user behavior insights ensure each campaign performs at its best and delivers meaningful returns.
Media Production
Media production involves creating and editing photos and videos tailored to each platform’s needs. Content is planned, scheduled, and organized within an omni-channel calendar to ensure consistency across all platforms. This approach maintains a cohesive brand presence and supports smooth, timely content delivery.
Email
Email marketing campaigns: planning, design, and optimization.
Management includes organizing and segmenting email lists, integrating with CRM systems for seamless automation, and ensuring accurate data flow across platforms.
Each campaign is crafted with attention to design and messaging, supported by A/B testing and performance tracking to refine subject lines, layouts, and timing.
Management includes organizing and segmenting email lists, integrating with CRM systems for seamless automation, and ensuring accurate data flow across platforms.
Each campaign is crafted with attention to design and messaging, supported by A/B testing and performance tracking to refine subject lines, layouts, and timing.
Photography
Film, digital, portrait or product photography
Social Media Engagement
Community building: growth, retention, and conversion
Content Production
Content production includes creating and editing photo and video materials tailored for each platform. From shooting to post-production, all steps are handled to ensure cohesive and engaging visuals.
AI tools are used to adapt and repurpose content efficiently for different platforms and formats.
For larger or higher-quality projects, professional teams are outsourced and managed to maintain brand standards and deliver top-tier results.
AI tools are used to adapt and repurpose content efficiently for different platforms and formats.
For larger or higher-quality projects, professional teams are outsourced and managed to maintain brand standards and deliver top-tier results.
Virality and Trends
Viral topic research focuses on identifying trends and conversations that resonate with the target audience. Social listening tools and engagement insights are used to spot opportunities for timely and relevant content. Active interaction with the audience helps build community, boost visibility, and strengthen brand connection through authentic communication.
UGC
UGC (user-generated content) was curated for Zenni Optical to showcase real voices and genuine experiences. Content from diverse creators highlighted the brand’s products in authentic, everyday contexts. This approach brought variety to the social presence, strengthened audience connection, and encouraged higher engagement through relatable and community-driven storytelling.
Influencer & Affiliate Partnerships
Building authentic and scalable collaborations that drive awareness, trust, and measurable growth. Focused on connecting with the right creators, partners, and affiliates to expand reach, amplify brand presence, and generate consistent performance results.
Influencer Collaborations
Collaborations with creators and brand advocates managed end-to-end to build authentic connections, expand reach, and strengthen brand credibility. This includes identifying and onboarding the right influencers, handling direct communication, managing agreements, and ensuring smooth collaboration from concept to campaign delivery.
Influencer Partnerships (Agencies)
Collaborations with influencer agencies are managed to scale campaigns efficiently and align brand goals with the right talent. Involves coordinating briefs, reviewing creator selections, negotiating deliverables, and overseeing campaign execution to ensure consistency, quality, and measurable results.
Partners & Affiliates
Partnerships and affiliate programs are managed to expand reach and drive performance-based growth. Affiliates are coordinated through third-party platforms while key featured partners are managed directly to ensure strong relationships and consistent results. Efforts focus on continuously optimizing offers, rewards, and creative assets to maximize engagement and ROI
Event Management
Concept, plan, execution for offline and online events
High-profile event organization
leading complex, large-scale events involving multiple stakeholders, including public agencies, corporate sponsors, and community partners. Skilled in managing every stage — from strategic planning and budgeting to logistics, communications, and post-event evaluation — while ensuring alignment across diverse teams and objectives. These events often serve as key public moments for brand visibility and community engagement, requiring precise coordination, diplomacy, and attention to detail to deliver seamless, high-impact experiences.
Multi-day Wellness Retreats
manages multi-day wellness retreats and interactive workshops focused on mindfulness, creativity, and connection. Each experience is designed to foster balance and engagement through thoughtful programming, curated partnerships, and immersive environments. Every retreat has sold out, reflecting the strong demand and resonance these experiences create with their audiences.
Online Events Organization
Organization and management of recurring online workshops from concept to completion: setting up sessions across various platforms, promoting events through digital channels, managing email lists and registrations, hosting live Zoom sessions, and conducting personalized follow-ups. Emphasis is placed on maintaining strong audience engagement and delivering value-driven content, resulting in consistently high participant retention and repeat attendance.
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